Charlotte marathon

Naming, Branding, Ambassador Program, collateral

Facing declining participation and community buy-in, Thunder Road Marathon was in need of reimagining. This labor of love was the result of carefully considered guidance through renaming and rebranding Charlotte’s signature marathon. More than a new look and feel, non-traditional marketing and an active ambassador program reenergized the city to ‘Run Charlotte’ again.

All work was completed while at Moonlight Creative Group.